Client: Russell Corp.

Team: WAO with DPDW

Scope: 81,840 Square Feet

Gazing towards Coney Island’s infamous coastal carnival, Infinity Tower makes the majestic shoreline home. Twinkling lights and funhouse mirrors inspire the provocative illumination of the beach-born facade with views unmatched of the endless seaside beyond.

Achieving a boundless glow of lights into a thin and transparent glazing wall originates from the infinity mirror concept, a one-way endless reflection of deceptive brilliance. An homage to the ageless intrigue of the world famous Coney Island.

Location: Coney Island, NY